Customer Loyalty Part 9: Brand With a Purpose They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. (Is it obvious that I’m a middle child?) Regardless of how you feel about them, Patagonia… Continue reading Why You’re Not Patagonia
Tag: brand marketing
6 Common Brand Positioning Strategies
Customer Loyalty Series: Part 2 Marketers are always looking for ways to influence how consumers perceive their brands to build more than simply transactional relationships. They know that effective brand positioning helps separate them from the competition and not just capture but keep a larger share of both consumers’ minds and wallets, driving long-term customer… Continue reading 6 Common Brand Positioning Strategies
CAMPAIGN BUILDING BLOCKS
PART 7 : PURPOSE The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Chris Hayes EVP, Brand Strategy We all have our… Continue reading CAMPAIGN BUILDING BLOCKS
CAMPAIGN BUILDING BLOCKS
PART 6 : KILLER CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. We’ve spent the last several weeks bringing you… Continue reading CAMPAIGN BUILDING BLOCKS
CAMPAIGN BUILDING BLOCKS
PART 5 : #CAMPAIGN CHEATSHEET The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. As brands jump on the hashtag brand-wagon, one… Continue reading CAMPAIGN BUILDING BLOCKS
Why You’re Not Patagonia
They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. (Is it obvious that I’m a middle child?) Regardless of how you feel about them, Patagonia is one of the most impressive brands out… Continue reading Why You’re Not Patagonia
Are You Ready for Generation Z?
Chris Hayes EVP, Brand Strategy Marketers are understandably excited about Generation Z. Members of this newest demographic cohort, aged 16 to 21 (the overall cohort is 7 to 21), spend an estimated $143 billion annually and that number does not include the money spent by parents on their Gen Z children. There are approximately 65… Continue reading Are You Ready for Generation Z?
#CAMPAIGN CHEATSHEET
#Campaign CheatSheet As brands jump on the hashtag brand-wagon, one wonders if the effort truly makes a difference to the bottom line. Short answer? Absolutely. But, have some brands experienced major fails at achieving an ROI? Absolutely. Does it take a lot of effort and resources to get it right? Absolutely. Why even bother? Campaigns… Continue reading #CAMPAIGN CHEATSHEET
So, What About This Gen Z?
Chris Hayes EVP, Brand Strategy Generation Z, the newest demographic cohort, composed of Americans born between 1997 to 2012, is on track to be the largest, most ethnically diverse, best educated and most financially powerful generation ever. And though research on this emerging group is still in the early stages, some interesting shopping trends are… Continue reading So, What About This Gen Z?