Chris Hayes EVP, Brand Strategy Marketers are understandably excited about Generation Z. Members of this newest demographic cohort, aged 16 to 21 (the overall cohort is 7 to 21), spend an estimated $143 billion annually and that number does not include the money spent by parents on their Gen Z children. There are approximately 65… Continue reading Are You Ready for Generation Z?
Tag: Gen Z
So, What About This Gen Z?
Chris Hayes EVP, Brand Strategy Generation Z, the newest demographic cohort, composed of Americans born between 1997 to 2012, is on track to be the largest, most ethnically diverse, best educated and most financially powerful generation ever. And though research on this emerging group is still in the early stages, some interesting shopping trends are… Continue reading So, What About This Gen Z?