Customer Loyalty Series: Part 2 Marketers are always looking for ways to influence how consumers perceive their brands to build more than simply transactional relationships. They know that effective brand positioning helps separate them from the competition and not just capture but keep a larger share of both consumers’ minds and wallets, driving long-term customer… Continue reading 6 Common Brand Positioning Strategies
Tag: brand strategy
5 Sticky Brands We Love
Customer Loyalty Series: Part 1 It’s no secret that customer loyalty is a huge driver of business health, but what separates brands we admire but don’t shop at, from those we love and return to over and over? From President, CEO, to marketing creatives of all stripes, at J.Schmid we spend a lot of time… Continue reading 5 Sticky Brands We Love
Logo Redesign: Is It Time?
How do you feel about your logo? Is it the perfect representation of your brand? Does it communicate quickly and clearly who you are? Does it capture and portray your brand’s unique personality? Is it easily reproduced in all forms (print and digital)? There are plenty of reasons brands change or update their logos. But… Continue reading Logo Redesign: Is It Time?
Now’s the Time to Be Different
As the world changed almost overnight, so did advertising. First, it was “Our Response to COVID-19” emails from every brand we’ve ever purchased from. Now, it’s one commercial after another reminding us that “we’re all in this together.” While these messages are relevant and encouraging, many brands are starting to say and do a lot… Continue reading Now’s the Time to Be Different