Omnichannel Marketing Part 2: Why You Should Do It
Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of those touch points? And what if that consistent message was delivered in such a unique and bold way that you now stood out from the competition? People now notice you. They remember you. And now they will consider you. THAT’S the power of a campaign.
Fact #1: Today’s consumer expects a consistent, cohesive shopping experience when interacting with a brand.
Fact #2: Campaigns help meet that expectation. And when it’s done well, it can produce dramatic results.
Let’s take a look at some of our recent campaigns.
Jockey
The Challenge: Elevate the image of the brand and feature Jockey’s new line of “Made In America” products.
The Solution: Simplify everything – from photography, to layout, to copy, to color swatching, to product density. Feature the technical product details that make each garment special.
Grandin Road
The Challenge: How do we take a brand that sells home furnishings and give them a more compelling reason to be considered?
The Solution: First, we created a new brand positioning and tagline “Celebrate Every Season” which gave the brand a reason for being and became their rallying cry. Then we created individual seasonal campaigns that were executed across channels to get customers excited about the upcoming new products.
Are you creating a seamless omnichannel experience for your customers? If not, we’d love to help. Reach out to laurena@jschmid.com to chat.
Tags: Customer Experience, customer journey, digital marketing, digital strategy