Part 4: Steaks, Suds, and Sierras. Three Case Studies in Sustainability.
It’s the beginning of 2022 and sustainability is everywhere – or at least the appearance of it. Like “Fat-Free” and “Organic” before it, the term itself has slowly shifted away from its denotative definition and into a looser, more free-form jazz approach to language and accuracy. A change that makes many potential customers instantly shy away from products in particular, and marketing writ-large.
Thankfully for us, for customers, and for future generations, there are many brands who take the concept of sustainability seriously. Over the course of this blog series, you’ve learned about why sustainability matters, how it can be marketed, and what you as an individual or company can do to incorporate it. Now, let’s take a look at three different brands who are each uniquely shaped by their dedication and incorporation of sustainability.
Whether it’s the Baggies or a fleece pullover, you already know Patagonia and their consistent messaging on conservation and sustainability. Dive deeper to see if the company authentically lives up to the reputation.
Read full case study here.
From the name to the design, you know Seventh Generation takes sustainability seriously. Step behind the scenes to learn how they incorporate transparency and empirical detail in every aspect of their business.
Read full case study here.
From sourcing food to shipping it across the country, delivery food services have a steep hill to climb in order to reach sustainability. Take a look at Crowd Cow to see how this goal can be reached from farm to table.
Read full case study here.
Over the course of this blog series, we’ve taken a deep dive into the notion of sustainability as it pertains to brands and direct marketing. You’ve heard why it matters, how it can be marketed, and what you can do to incorporate it, along with three examples of brands integrating the concepts and practices of sustainability at varying levels of their business and brand. If all of that can be boiled down to one simple statement, it’s that sustainability matters more than ever before.
If you want to learn more about adding essential sustainability messaging to your brand or how to improve your own catalog, reach out to Devon at devonc@jschmid.com.
More in the series:
Sustainability matters at J.Schmid. We believe in it personally. We believe in it as an organization. And we believe in the upside for our clients.
Read more to find out why it’s not only the right thing to do, but why it makes good business sense.
How is your brand committed to sustainability? How are you communicating that to your audience?
Read on to learn about the four pillars of sustainability with J.Schmid’s Creative Director Matt Fey.
Recycling has made tremendous strides in recent years – but when it comes to sustainability, there are two other words we’re missing.
J.Schmid’s VP Client Strategy, Lauren Ackerman breaks down the missing pieces here.
Thanks to Unsplash for all photos; Crowd Cow Photo by Madie Hamilton; Seventh Generation Photo by Vengadesh Sago; Patagonia Photo by Ivana Cajina.
Tags: Crowd Cow, Customer Experience, marketing, Patagonia, Seventh Generation, Strategy, Sustainability