Crate & Barrel, A Story of Unrequited Love I absolutely love Crate and Barrel. I love the way design meets function, in each and every one of their products. I love walking through their stores, being inspired by what could be. I love that their product designers take inspiration from around the world and bring […]
ROKA At J.Schmid, we know catalogs. But we also know that in order to stay at the forefront of change and innovation you need to be a student of your craft. We’ve learned what works, what doesn’t, and where unexpected opportunities may lie. This blog series will showcase our expertise, as we take an in-depth […]
When it comes to good design, sometimes it’s more about what you leave out versus what you add.
Last week I said the following to a fellow Schmidling (yes, that’s what we call each other): “Wow, we could really make their catalog sing!” What a strange idiom. Or is it? I love listening to my favorite musicians for a reason. Yip Harbor, who wrote Somewhere Over the Rainbow, offers the reason why. […]
If you’ve ever met me, chances are I’ve worked a “Simpsons” reference into the conversation. If you know me, chances are you’re sick of the number of “Simpsons” references I’ve worked into every conversation. No television show in history has had such a profound influence on my life. It both reflected and shaped my philosophy, […]
Where does your brand story take place? When people think of your brand, do they think of a specific location? Is your brand linked to the mountains or the beach? Maybe your brand is associated with a certain city or region. It’s not critical that a brand be connected to a place, but if it […]
Part 5: Left-Brain Creative Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows, which means that merging them takes purposeful planning. The timeline is the first big challenge. The creative team looks ahead, creating new campaigns to be launched in the future while analytics teams review the past, examining what […]
Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of information out there. And if we’re doing our jobs correctly, we’re referencing multiple audience indicators to inform our marketing every step of the way. Especially with digital. We can react quickly to customer behavior; turn on a […]
Part 2: All Research is Creative Chris Hayes EVP, Brand Strategy Agencies and clients agree that research-driven customer insights play an important role in the development of effective marketing and creative campaigns. At the same time, I’ll bet relatively few think of research as a creative process or discipline. The fact is, all research is […]
