Every casino and resort in Las Vegas seems to have a unique story and theme (think New York New York, Bellagio, Paris, The Venetian, Caesar’s Palace). And everything these brands do is wrapped around that story. Having a “hook” is the only way they can differentiate one resort from another, in a crowded environment where your competitors are literally right next door. So what can your brand learn from these iconic destinations?
Tags: advertising, branding, Branding Agency, Brent Niemuth Author 61 Articles
Brent Niemuth
Brent is a nationally-recognized speaker on branding and creativity, giving dynamic presentations across the globe, including Johns Hopkins University, ANA’s &THEN conference, NEMOA and Digital Summit. He is rumored* to be the fifth Beatle. *It's a rumor that he started.