Tag: Matthew Fey

THERE’S A MONSTER IN YOUR MAILBOX

We interrupt your regularly scheduled blog post to bring you a chilling tale of Halloween horror. But all is not what it seems. For between the screams lies a cautionary lesson for marketers. Read on, if you dare… A rusty hinge creaks, its metal scream cuts through the howling wind. You feel a cold drop… Continue reading THERE’S A MONSTER IN YOUR MAILBOX

6 POINTS IN DEFENSE OF DIRECT MAIL

In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not… Continue reading 6 POINTS IN DEFENSE OF DIRECT MAIL

HOW BBQ FLAVORS A BRAND EXPERIENCE

To truly stand out in today’s marketplace, you must do more than offer a product or service. You must create an experience, one that will resonate with customers. Don’t just serve, impress. Don’t just deliver, elevate. Make their time interacting with you something they cannot forget. What can your brand do to craft an experience… Continue reading HOW BBQ FLAVORS A BRAND EXPERIENCE

PLEASE DRINK (AND WRITE) RESPONSIBLY

Must be 21 or older All bourbon is whiskey. All scotch is whiskey. But not all whiskey is bourbon. And not all whiskey is scotch. Make sense? No? Have some whiskey. It’ll get your attention and make everything clearer. Just like a good headline. Because in a lot of ways, a good headline is a… Continue reading PLEASE DRINK (AND WRITE) RESPONSIBLY

7 Creative Resolutions

Forget going to the gym more often or eating better or any other resolutions you’ll abandon by mid-February. I’ve made a list of New Year’s resolutions for 2017 … and they’re all about catalogs. Ignore any proclamations of catalogs going away. They’re still here. They’re still relevant. And they can be better than ever. Because… Continue reading 7 Creative Resolutions

Does your catalog cover suck?

Matt Fey, VP Creative Director

Admitting it is the first step to re-cover-y. Look at your most recent catalog cover. Really look at it. Imagine it was the first time you were ever seeing it. Would it get your attention? Would it make you want to stop and open it? Or…and be honest…does your cover suck? (It’s ok. Just admit… Continue reading Does your catalog cover suck?

DEMOCRACY IS REVOLTING

Catalog heroes rise up against democratic oppression One voice, one vote? Equality for all? Democratic rule? No more! Not here. Not now. Not ever. Before you report me to Homeland Security or flood the comments decrying my fascist propaganda, let me explain. I’m not proposing a violent overthrow of the government. No, my revolutionary screed… Continue reading DEMOCRACY IS REVOLTING

Stop Playing Pokémon GO and Read This

Invisible monsters, augmented reality and the future of catalogs So, how many Pokémon have you caught? You know, I used to chase invisible monsters through the park. They called me crazy. Today, everyone’s doing it. Who’s crazy now?! Pokémon GO is a legitimate pop culture phenomenon. Launched just this month, the free game app has… Continue reading Stop Playing Pokémon GO and Read This