People don’t like to be sold to. Too many brands only sell; they only try to convince people to buy, buy, buy.
But that’s not what customers want to hear.
If you want to connect to people on a more emotional level, tell them your story. Tell them what you stand for, where you came from and what you believe in.
If you need help telling your brand’s story, give us a shout. It’s what we do. brentn@jschmid.com, or call 913-236-8988.
Tags: brand marketing, Brand Storytelling, branding, brentVid, catalog marketing