Part 2: Marketing Sustainability How is your brand committed to sustainability? How are you communicating that to your audience? More and more, consumers are making their voices heard. They care about the environment, and they want the brands they support to share that concern. As marketers, we have a responsibility not only to this audience […]
Doing Cartwheels for Summersalt “It can always be better.” This is a declaration that drives my creative principles. I think if you ask most creators, we all want to improve upon our previous work. We want our next work to be our best work. And the work after that to be even better. It can […]
If you’ve ever met me, chances are I’ve worked a “Simpsons” reference into the conversation. If you know me, chances are you’re sick of the number of “Simpsons” references I’ve worked into every conversation. No television show in history has had such a profound influence on my life. It both reflected and shaped my philosophy, […]
Streaming platforms saw huge success in the past year. It’s unfortunate that the global COVID-19 pandemic was the cause. It has been a challenging time for many marketers, particularly retail. But as we think back on the difficulties of the past year, we can see successes, and learn from them. Netflix, Hulu, Amazon Prime, Disney+, […]
Part 6: Photography As visual creatures, we are compelled by what we see. Images draw our attention. They hold our interest. They spark our memories, our emotions. They move us to react, and to act. As marketers, we strive for breakthrough creative moments with our audience. We want to make an instant impression and invite […]
10 Key Questions The world is grappling with the widespread effects of COVID-19, commonly known as the coronavirus. Recent statistics from the end of February indicate that up to 44 percent of businesses have been affected by the coronavirus. As marketers, we have to face and brace for this impact. We don’t need to panic; […]
Look, it’s really simple. If your brand doesn’t have a chicken sandwich as part of its merchandise offering, you might as well just close your doors. Soon, every brand will be judged on the quality, availability and deliciousness of their own chicken sandwich. Think of it as a new arms race. Or in this case, […]
Lee Clow is a titan of the advertising industry, an undisputed creative heavyweight. As the global director of media arts at TBWA/Chiat/Day, he channels one of the most inventive minds the industry has ever seen. Steve Jobs brought him in to revolutionize the creative for Apple … twice. Oh, and Clow just happens to be […]
Does your brand stand for something? Is it more than just products and services? Does your brand have a cause greater than commerce? More and more, brands are aligning themselves with charitable causes. And customers are taking notice. Last year, Ad Age published a study by the research firm Toluna about the impact of brands […]
