Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a simple sales tool into something that can create an emotional connection, elevate a brand and still make a sale. Lois explains why the catalog is not only very much alive, it is still one of the most […]
Increasingly, ecommerce marketers are learning what we catalog marketers have known for years: that a tactile, physical medium (aka, printed catalog) is a powerful part of a multichannel mix. You can hold it, thumb through its pages, turn down the corner of a page to mark something on your wish-list. It’s proactive, in that it […]
Thousands of advertisers clamor for consumers’ precious time each day. These messages bombard their eyes and ears, each screaming for a few sacred seconds of attention. Catalogs compete for the same consideration, scattered amidst omnipresent television commercials, the Internet and whatever pops up on their smartphones. Once we get a catalog into their hands, how […]
This month we look at another analytical technique or process that direct sellers need to know, understand, and apply to their daily operations: tracking response curves. Successful and profitable catalogers will likely recognize the applications we are about to discuss; newer and smaller catalogers and Internet marketers may find that the information can provide them […]
