DEMOCRACY IS REVOLTING

Catalog heroes rise up against democratic oppression One voice, one vote? Equality for all? Democratic rule? No more! Not here. Not now. Not ever. Before you report me to Homeland Security or flood the comments decrying my fascist propaganda, let me explain. I’m not proposing a violent overthrow of the government. No, my revolutionary screed […]

60,000 Times FASTER!

Catalogs are a visual medium. This fact has not changed – even in a world where everything else seems to have evolved. This is good news for the catalog industry! According to recent science, the brain processes visual information 60,000 times faster than it takes the brain to decode text. Why is this? We understand […]

(SPATIAL) RELATIONSHIP ADVICE: 3 Keys to the Successful Marriage of Geometry and Catalog Design

What’s the secret to a successful marriage? OK, confession. I’m not married, so really how the hell would I know? Just bear with me here. This is going somewhere. Thanks to copious amounts of TV and movie viewing, along with observing my married friends, I’ve come to see what contributes to a good marriage. Like […]

Is the catalog still viable? You bet it is!

Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently published DMA Statistical Fact Book 2014.  Learn more about the book here. Marketers continue to ask the question, “Are catalogs still a viable part of the marketing mix?” The answer? Yes; absolutely. In fact, many traditional “brick-and-mortar” […]