PART 3 : B2B SUCCESS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. When we first think of brand campaigns, what […]
As 2018 came to a close and I archived my work for the year, it quickly registered that more B2B catalog pages moved across my desk last year than B2C catalog pages. A lot more. Catalogs play a critical role in B2B marketing in all the same ways they work in any consumer marketing mix. […]
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer […]
