Join Brent Niemuth, President and branding expert, as we hop across Europe’s cultural highlights in a fast-paced journey to Switzerland, France, Italy and Spain. In each short episode, Brent draws a branding lesson from the local landscape. Welcome to a series where culture meets branding insights, delivering quick and practical thoughts that redefine your understanding […]
Join us for our new series: Omnichannel Marketing. Mountains of data, endless options of ways to reach customers. No wonder marketers are overwhelmed. We work so hard to get their attention, but what happens once you have it? What are you going to say? In those precious few seconds, when you finally have their attention, […]
Are you a faceless brand? Are you talking to your customer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We’re all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what […]
Customer Loyalty: Part 4 Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
Do you enjoy watching people fail? I know I do. Well, now here’s your chance to watch me fail spectacularly. Join me, Matt Fey, Vice President and Creative Director at J.Schmid for an ANA (Association of National Advertisers) webinar where I take you through my past glories, revel in my successes, and wallow in my […]
What don’t people realize about branding? How has branding changed over the years? And what makes a BrandQuest with Brent Niemuth so special? Hear the answers firsthand as J.Schmid President and CCO, Brent Niemuth answers burning questions about branding from VP Account Strategy, Lauren Ackerman.
How do you meet your customer where they are? Longtime client Bryan Seeley, Marketing Director at BSW, sits down to chat with VP Account Strategist Lauren Ackerman about the varied strategies and tactics they’ve used to engage their passionate-yet-nerdy audience of broadcast engineers.
What inspires creative people? How do they view catalogs differently today? Why do they always wear black? Hear firsthand from two of the industry’s best, as J.Schmid President and CCO, Brent Niemuth interviews VP/Creative Director, Matt Fey and Senior Art Director, Kristen Sobba.
If you operate a seasonal business, what do you do to promote your brand in the off-season? Rather than simply repeating the same message you broadcast during your peak season, perhaps you should consider doing the exact opposite. Watch this branding lesson inspired by the Rocky Mountain destination, Estes Park, Colorado. Photo courtesy of Greg […]
