Marketing KPIs: Labor Day Weekend 2025 Trends

Labor Day weekend drove strong engagement, with apparel, outdoor brands leading growth. Home retailers also saw strong performance.

Apparel Industry

Sessions increased +13.1%: Apparel retailers saw sessions jump as shoppers flocked online across Labor Day weekend.

Orders increased +9%: Although orders were strong compared to last year, conversion rates dipped.

Demand increased +7.8%: Apparel spending rose significantly compared to last year, reflecting strong purchasing behavior and heightened market activity.

Home Industry

Sessions increased +3.6%: Sessions for home brands grew compared to last year.

Orders increased +1.9%: Orders also increased compared to 2024.

Demand climbed +9.1%: With higher average order values (AOVs), demand for home goods was strong.

Outdoor Industry

Sessions increased +3.4%: Labor Day 2025 boosted sessions for outdoor brands, reflecting seasonal momentum.

Orders grew +11.6%: Outdoor brands saw strong conversion during Labor Day weekend, with orders up.

Demand increased +13.1%: Strong conversion rates drove year-over-year growth, with average order values also on the rise.

Specialty Brands

Sessions increased +7.9%: Specialty Retailers saw increased sessions compared to Labor Day weekend last year.

Orders decreased -7.8%: Despite higher traffic, order volume declined as consumers remained cautious with spending.

Demand decreased -2.7%: A dip in demand over Labor Day weekend further underscores consumer hesitancy around discretionary purchases.