“Nailed it!” “Love it!” “No changes!” Oh, what writers and designers would give to hear these words every time we submit creative work. Our client is happy, our work is done, high fives all around. Yeah… it doesn’t usually work that way right off the bat. Nor do we expect it to. As creatives, we […]
Five Things Direct Marketers Should Be Doing in the Experiential Economy YOLO (You Only Live Once) and FOMO (Fear of Missing Out) are phrases often associated with Millennials. They suggest that you should enjoy life and take risks because there may not be another opportunity. Both reflect a key insight for today’s marketers: For Millennials, […]
The other day, I was running through The Container Store on a lunch break. I like The Container Store. But on this particular day, I was running. This wasn’t a fun errand. I needed—not wanted—a bunch of stuff that I didn’t feel like spending money on. And I needed to get back to work. But […]
1. The first rule of Catalog Write Club is you DO NOT talk about Write Club. 2. The second rule of Catalog Write Club is … YOU … DO … NOT … TALK … ABOUT … WRITE CLUB! Are we clear? ARE? WE? CLEAR? Good. Now, let’s talk about Catalog Write Club. 3. The third […]
“U Can’t Touch This.” A 90s hip-hop song that’s great at getting people on the dance floor at wedding receptions. But it’s not a great philosophy when you need your copywriter to convince consumers why they should buy what you sell. Copywriters play an important role in a consumer’s journey to purchase. Consumers can’t touch […]
New strategic partnership offers a single solution for bringing multiple data platforms together with a single message, delivering marketing strategies to both online and offline channels BOSTON, MA & MISSION, KS – AUGUST 16, 2017 – East meets Midwest with the announcement of an exciting new strategic partnership between Boston-based QuickPivot, a cloud-based, cross-channel […]
…And other thoughts on the Digital Summit Kansas City’s inaugural Digital Summit was a few weeks ago, and it was a great experience and an eye-opener. There’s just no substitute for an intensive day and a half conference to get the updates for the ever-evolving digital landscape. I jotted down some thoughts while I was […]
Design is an investment, not an expense. Let’s get that on the table right now. I’ve witnessed far too many companies say, “I’d like to upgrade my design, but I just can’t afford it right now.” They view it as an add-on. Something that would be nice to have someday. And far too many companies […]
In today’s ever-evolving multi-channel world, marketers are often swept up in the frenzy of the next greatest trend. They’re looking ahead to gain the competitive edge. Sometimes though, the best way to look forward is to look back on a tried-and-true method to reach customers and generate response. That method? Direct mail. You should not […]
