This might sound strange coming from a guy who has been preaching the importance of being BOLD and…
Digital Summit is happening this week here in Kansas City, which got me thinking back to when I…
Is anyone reading this? No, seriously, is anyone reading this? That’s what you should be asking yourself when…
Marketers are accustomed to thinking of their customers in terms of “generations.” Based on when you were born,…
Dollar Shave Club was the first one I remember. In 2012, just a year after they launched the…
There’s a lot of talk these days about creating a great customer experience, standing out in a crowded…
Want to spice up your marketing message? Just look to the Bible. Wait. What? #WhatIsSheTalkingAbout? I’m talking about…
Seriously, learn to direct your creative efforts like a rock star. Mick Jagger knows about the creative process.…
Does your brand stand for something? Is it more than just products and services? Does your brand have…
