When we think of powerful brands with rich stories, like Patagonia, we picture their website, their stores, maybe one of those beautifully crafted catalogs. But there’s something just as important that often gets overlooked: the people. In this quick hit from the road, J.Schmid President Brent Niemuth shares a branding lesson straight from a Patagonia […]
Here’s What You Need to Know Good news, catalogers: there’s a new postal incentive in town, and it’s designed just for you. If you’re sending printed catalogs through the mail, there’s a golden opportunity to trim your postage costs while continuing to drive powerful results through the mailbox. What’s the New Discount All About? The […]
Join us in sunny Key West, where Hemingway’s legacy inspires a powerful brand storytelling lesson. Discover why brand stories connect deeper than stats, how they stick in our minds, and what makes your brand’s story unique. Struggling to craft yours? That’s our specialty at J.Schmid. Let’s tell your story together.
Guten Tag! Join J.Schmid President Brent Niemuth from Weimar, Germany, the birthplace of the Bauhaus School of Design, where the iconic principles of “Less is More” and “Form Follows Function” were born. At J.Schmid, these philosophies guide everything we do. Whether you need impactful design for your website, catalog, direct mail campaign, or advertising, we […]
Here’s wishing you and yours a wonderful holiday season filled with friends, family and cheer. When we gather together, the laughter, camaraderie and true enjoyment of each other’s company are impossible to miss. What a wonderful way to kick off the holiday season and finish out the year. Cheers to a 2025 that’s even better!
As a creative agency, we often get asked “Where do your ideas come from?” The truth is that sitting behind a desk makes creative ideas harder to come by. For real creative inspiration, it’s important to change your view. Get up, get out of the office, take in a sunset, or simply take a walk. […]
As marketers, we work really hard to make buyers aware of us, and even harder to make them buy from us. Now, we’re faced with the ongoing challenge of how to keep them coming back. The real question is: How do we make them loyal? How do we turn them into brand advocates? Want to […]
It’s 1997, I’m in the third grade and Christmas is just around the corner. The anticipation of Christmas starts weeks before, carefully crafting my wish list to send to Santa (who I’m not sure I still believed in, but presents were at stake!). The top item on my list? An American Girl Doll. Girls at […]
Dilly dilly. I’m lovin’ it. Get a Mac. Why is it so easy to rattle off the brands that introduced us to these catchphrases? Because Bud Light, McDonald’s and Apple are among the best at telling stories, catching us off guard and even making us laugh. They understand the power of an ad campaign and […]
