Customer Loyalty Part 9: Brand With a Purpose They’re like a frustrating older sibling. They get all the attention, and they get away with pretty much everything. They’re incredibly well-liked, and it seems like everyone aspires to be them. (Is it obvious that I’m a middle child?) Regardless of how you feel about them, Patagonia […]
Are you a faceless brand? Are you talking to your customer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We’re all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what […]
Customer Loyalty Series: Part 6 Along with “storytelling” and “authenticity” the word “community” gets tossed around a lot these days by brands and marketers alike. While all three of these terms, and the sentiments they carry, are often used as empty platitudes or attractive phrases to sprinkle in an ‘About Us’ page, in their best […]
Customer Loyalty: Part 4 Did you know that messing up can be good for your brand in the long run? Find out more with Lauren Ackerman, VP of Client Strategy at J.Schmid as she walks through the five key moments that drive customer loyalty.
Did We Just Become Best Friends? Lucy and Ethel.Fred and Barney.Rachel and Monica.Brennan and Dale. They don’t have to carpool to work, live in the same apartment or “go do karate in the garage” on weekends. But on the clock, there are two people who should team up to form the ultimate duo: a copywriter […]
Disrupt. Delight. Drive. Three words that, together, form a mandate for our catalogs. From crowded mailboxes our books need to stand out and garner attention; pay off that attention with content that creates desire, and – ultimately – compel our customers to click, call or visit. It’s a tall order. And that first piece, Disrupt, […]
Do you enjoy watching people fail? I know I do. Well, now here’s your chance to watch me fail spectacularly. Join me, Matt Fey, Vice President and Creative Director at J.Schmid for an ANA (Association of National Advertisers) webinar where I take you through my past glories, revel in my successes, and wallow in my […]
Over the last several years, we’ve seen catalogs come and go. And we’ve seen many retailers jump into the game, spend a LOT of money (we’re talking tens of millions of dollars) and then abandon the model after a couple of seasons. This literally breaks my heart and makes me want to scream! Why does […]
As a creative agency, we often get asked “Where do your ideas come from?” The truth is that sitting behind a desk makes creative ideas harder to come by. For real creative inspiration, it’s important to change your view. Get up, get out of the office, take in a sunset, or simply take a walk. […]
