Multichannel marketers today tend to get caught up in the frenzy of the next greatest trend. What about Web 3.0? What’s the hot social networking application? How do we make our e-mails more effective? Sexy online strategies are and should be a big part of direct marketing. But that doesn’t mean you should ignore some […]
Mailing a catalog is a considerable investment, so every single book, every page, every photograph must work hard to maintain the catalog’s goal: tapping customers on the shoulder and driving a sale no matter the channel. Has your team lost sight on how important this format is? Are you taking advantage of every square inch […]
Products and services. That’s what we sell. Every company has something to offer, whether it’s a tangible good, training, technology, or financial products and services. As marketers, we are in the business of selling “things.” But some of these products stand out because they provide the solutions to problems people need answered. They are your […]
How do you survive these extraordinary times? You have to think in extraordinary terms and escape the shackles of the ordinary, everyday promises of quality, value and service. Customers have come to expect these three factors. You can’t merely deliver — you must overdeliver and create an experience that will resonate with customers. How? All […]
Your marketing efforts are under attack! They are costing more to produce and getting lackluster results, right? Your efforts must be stepped up in order to survive. In most cases, every marketing effort your company has produced could have been stronger, more strategic and garnered better results. Almost every time the culprit that keeps you […]
Consumers are breaking down the traditional walls of advertising, forcing us to revolutionize the way we talk to them. We are no longer always in control of how they interact or do business with us, as we were in the past. And if you don’t believe this, your brand may be at serious risk. Factors […]
Brand is king in the realm of securing customers and creating loyalty, which can save your bottom line in this down economy. Brand goes far beyond logos and taglines—it lies within your customer’s perception of your product or service. Whether you are aware of it or managing it, every point of contact with the customer […]
If you want your business to survive in the coming months, focus is the name of the game. Consider conducting a multichannel audit, an in-depth review of your business that will allow for the creation of a blueprint you can act on with focus rather than fear. A focused audit does not have to cost […]