Customers … why don’t they just do what we want? That would make direct marketing so much easier,…
Great catalogs are no longer just about selling products. They must go further to emotionally connect with readers;…
Catalogs today are about much more than selling products in print. They need to be compelling engagement tools…
Ever since the first order came over the Internet, people have been predicting the eventual death of the…
Here’s a depressing stat: About 80% of catalogs received in the mail get thrown away without so much…
Sir Isaac Newton’s third law of motion asserts that for every action, there is a reaction. Who knew…
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But…
What’s the single biggest mistake that most marketers make when it comes to delivering a brand experience? Communicating…
In the multichannel world, we like to measure things. Every marketing dollar spent is, ideally, associated with a…
