When several of my clients begin asking the same question within weeks of each other, I take notice.…
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a…
Target Marketing asked a field of marketing experts the top four questions facing marketers in 2015. This is…
During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales…
Join Lois Brayfield to learn what a brand campaign can do for your multichannel marketing efforts to create…
Lois Brayfield, catalog industry thought-leader and CEO of J.Schmid and Associates talks us through the physics of catalog…
Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently…
Lois Brayfield gives you the basics of a brand campaign, and what it can do for your direct…
Originally published in February 2014 on the LogMyCalls blog; Interview by McKay Allen. Tell us a little bit…
