Once upon a time, a daughter asked her Mother why she cut the ends off the roast before putting it into the oven. “Because that’s how my Mother taught me,” she answered. Curious, the girl asked her Grandmother why this trick made a better roast. “Well I’m not sure, but my Mother taught me to […]
Millennial Schmillennial! Why is everyone rushing to grab this elusive customer group when we are about to experience the largest wave of spending power to ever hit the market? I’m talking about the aging Baby Boomers who have become empty nesters, are retiring and are more mobile than ever. Consider the silver lining: There are […]
Our very own Lois Brayfield is among those chosen to help guide The Council for Print in the Digital Age. This council, which includes senior executives from AmEx, Liberty Mutual and Japs Olson, was created by the DMA to lead the conversation around print’s ever-changing role in the data-driven marketing landscape. The council is actively […]
Lois Brayfield, J.Schmid CEO, and Debbie Roth, Japs-Olson Company VP Sales & Marketing, offer their take on the catalog and direct mail industry in the recently published DMA Statistical Fact Book 2018. Learn more about this valuable resource packed with recent research for all marketing tactics here. According to the stats, recipients of direct mail […]
I LOVE MAKING MISTAKES. Why? Because, like silly putty, the slinky and post-it notes – all the result of fortuitous mistakes – they offer an opportunity for break-through opportunities. In advertising, when we make a mistake for all the world to see, it’s embarrassing and makes us take a hard look at our proofing process. […]
And be disruptive. Yes, that was a disruptive headline and most likely got your attention. Now, I’m really not suggesting you get naked, but I do promise naked people will come in later in this post. But first, let’s talk about how hard marketing has become. Marketing is tough. It’s just plain hard, and there are […]
My husband and I are on a quest to downsize and get rid of “stuff” that serves no purpose in our lives. This includes our two sets of beautiful Wedgwood china that we lovingly chose many years ago. But, to our dismay, no one wants it. Not even our sons. And it’s not just me. My […]
We’re excited to announce the creation of a sister agency that will focus exclusively on branding. We’re calling this new group Bonfire5. Essentially, we’re taking everything that clients loved about our proprietary BrandQuest process and serving it up to companies outside of our usual direct marketing and catalog sandbox. This specialty branding group will be […]
Lois Brayfield, J.Schmid CEO, and Lauren Ackerman, J.Schmid Web Content Specialist, offer their take on the catalog and direct mail industry in the recently published DMA Statistical Fact Book 2017. Learn more about this valuable resource packed with recent research for all marketing tactics here. The numbers are in, and the message is clear: print […]
