When several of my clients begin asking the same question within weeks of each other, I take notice. Lately, I’ve heard several variations of something like this. “How do I retain my aging customers and begin attracting a younger market?” When I dig a little deeper, the driving force behind the question is really about […]
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a simple sales tool into something that can create an emotional connection, elevate a brand and still make a sale. Lois explains why the catalog is not only very much alive, it is still one of the most […]
Target Marketing asked a field of marketing experts the top four questions facing marketers in 2015. This is the second question in the series, “Can you move beyond the marketing campaign?” Our very own Lois Brayfield weighs in: “The most successful direct marketing companies today are viewing their marketing efforts as an overall campaign, rather […]
During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales than any other time of the year. With holiday consumer spending forecast to reach $619 billion, brands are scrambling to ensure they get their piece of the pie. Is the “bribe” necessarily a bad thing? Well, it […]
Join Lois Brayfield to learn what a brand campaign can do for your multichannel marketing efforts to create customer engagement and advocacy. Hosted by McKay Allen, LogMyCalls.com Presented by Lois Brayfield, J.Schmid CEO Note: What follows is a quick synopsis of the webinar. However, make sure to watch the video for in-depth explanations of the […]
Lois Brayfield, catalog industry thought-leader and CEO of J.Schmid and Associates talks us through the physics of catalog design. Learn how to capitalize on catalog hot-spots, eye flow and create a graphic hierarchy. Watch Now >>
Lois Brayfield, CEO Lois Brayfield (J.Schmid CEO) gives her take on the catalog industry today in the recently published DMA Statistical Fact Book 2014. Learn more about the book here. Marketers continue to ask the question, “Are catalogs still a viable part of the marketing mix?” The answer? Yes; absolutely. In fact, many traditional “brick-and-mortar” […]
Lois Brayfield gives you the basics of a brand campaign, and what it can do for your direct marketing efforts. Find out how a brand campaign can serve as a beacon for your customers, create engagement and advocacy when used to guide your multichannel marketing strategy. Watch Now >>
Originally published in February 2014 on the LogMyCalls blog; Interview by McKay Allen. Tell us a little bit about J.Schmid, your role there, and the type of companies you work with. J.Schmid is a boutique direct marketing agency that specializes in Omni channel strategies. For over 30 years we’ve been helping our clients embrace growth […]
