In early May, British musicians Radiohead did the unthinkable: they lived up to their song title “How to Disappear Completely,” and erased themselves from the internet. Their website gradually decreased in opacity over the course of several hours, until it disappeared completely. Then, the band and its lead singer, Thom Yorke, removed all past posts, […]
You only need to do two things to have a great website. 1). Make shopping your website as intuitive and simple as possible. 2) Tell the story of your brand and your unique selling proposition, without interfering with the above. Simple, right? Riiiiiiiiiiiight… In search of that elusive combination, I found three eCommerce websites that tell their story […]
Well…literally almost everything. Their search engine has indexed over 30 trillion websites and executes billions of searches each day. “Google” is now used as a verb, joining the ranks of brands-become-eponymous terms like Kleenex, Band-aid and Frisbee. So what can Google teach us about human behavior online? Literally almost anything. Let’s do a thought experiment: […]
Have you ever been stuck in a conversation with someone who blathered on, never asked about your interests or paused at what would be a natural lull in conversation? The vast majority of email marketing is like that. In a face-to-face conversation, we look for conversational cues to gauge the interest of the person we […]
