Lauren Ackerman

Lauren Ackerman

Be Different. No, REALLY Different.

Be Different. No, REALLY Different.

I have a confession: I don’t hate Amazon. I know it’s popular – especially if you work in…

Ads from the Outside

Ads from the Outside

In the quiet, quaint, dry-until-a-year-ago town of Ephraim, Wisconsin, there is a soup bar called Czarnuszka Soup. A…

Beep-boop. I, for one, welcome our robot overlords.

Beep-boop. I, for one, welcome our robot overlords.

…And other thoughts on the Digital Summit Kansas City’s inaugural Digital Summit was a few weeks ago, and…

Don’t Call it a Comeback: Print Never Died

Don’t Call it a Comeback: Print Never Died

Lois Brayfield, J.Schmid CEO, and Lauren Ackerman, J.Schmid Web Content Specialist, offer their take on the catalog and…

STOP with the Buzzwords, Already

STOP with the Buzzwords, Already

In early 2017, IKEA launched a catalog with the cover tagline, “Designed for people, not consumers.” And it…

She did an A/B split. What happens next will shock you!

She did an A/B split. What happens next will shock you!

Sorry for the clickbait title. I see it all over the web, so I assumed it must get…

If This, Then That: Email Strategy Made Simple

If This, Then That: Email Strategy Made Simple

An email marketing program can be one of the most flexible, measurable and intelligent marketing channels for your…

Nostalgia Marketing: Two Do’s and a Don’t

Nostalgia Marketing: Two Do’s and a Don’t

Are you jumping on the Nostalgia Marketing bandwagon? Do you know how to execute effectively and how to…

Playing for Keeps in the Digital Space

Playing for Keeps in the Digital Space

We live in a world of instant gratification – one-click shopping and information at our fingertips via a…