Good news! According to new research published by McKinsey & Company, consumers are feeling better about their financial situation than they did throughout the 2008-2012 recession. And yet, there’s bad news: consumer morale remains challenged, and consumers continue to look for ways to save money. With so many options at their fingertips, consumers have the […]
When several of my clients begin asking the same question within weeks of each other, I take notice. Lately, I’ve heard several variations of something like this. “How do I retain my aging customers and begin attracting a younger market?” When I dig a little deeper, the driving force behind the question is really about […]
Data’s role in customer acquisition The role of data within customer acquisition involves capturing and maintaining a record of the person or business that made a purchase. The basic information includes 1) who made the purchase, 2) when that purchase occurred, 3) what media channel the order was placed through and 4) the value of […]
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a simple sales tool into something that can create an emotional connection, elevate a brand and still make a sale. Lois explains why the catalog is not only very much alive, it is still one of the most […]
Target Marketing asked a field of marketing experts the top four questions facing marketers in 2015. This is the second question in the series, “Can you move beyond the marketing campaign?” Our very own Lois Brayfield weighs in: “The most successful direct marketing companies today are viewing their marketing efforts as an overall campaign, rather […]
During the holiday shopping season, you’ll see more offers, promotions, teasers … well, more bribes to drive sales than any other time of the year. With holiday consumer spending forecast to reach $619 billion, brands are scrambling to ensure they get their piece of the pie. Is the “bribe” necessarily a bad thing? Well, it […]
For many marketers reading this column, data is fun! We love the challenge of figuring out how to find and use data to solve problems and drive all kinds of marketing initiatives. However, we also operate in a business environment and have to ultimately answer the question of value. How do we create true value […]
Brand is a term you hear thrown around a lot lately. It seems to be the latest business buzzword. Everyone wants a strong and powerful brand. And rightly so. Your brand is one of the biggest assets you have, perhaps the biggest. There is a real value that can be attached to it. And just like any […]
Join Lois Brayfield to learn what a brand campaign can do for your multichannel marketing efforts to create customer engagement and advocacy. Hosted by McKay Allen, LogMyCalls.com Presented by Lois Brayfield, J.Schmid CEO Note: What follows is a quick synopsis of the webinar. However, make sure to watch the video for in-depth explanations of the […]
