See you in Boston! Where will you be March 12-14? If you’re feeling stumped by the omnichannel circus, make plans to attend NEMOA in Boston. Lois Brayfield (CEO) is moderating Xpress Talks and Brent Niemuth (President) will be a guest speaker on the “Meet the Experts” panel. See you there! http://bit.ly/1nljvyH
In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than focusing on arrogant ‘Follow us’ and ‘Like us’ strategies, Lois outlines how companies can create powerful calls to action and turn prospects into customers. Specifically, this webinar covers: • How to quickly connect with your audience • […]
Data is usually spoken in the context of collecting and organizing data, queries to gain intelligence and reporting to measure various key performance indicators. One rarely hears about data prowess together with creative design and marketing calls to action. This can only happen when both the left and right brain meet together in a combined […]
Kansas City is known for its barbecue, and there are plenty of places to indulge in this local specialty. So how does an operator stand out from the crowd? Here’s how three of KC’s most notable eateries each deliver their own unique take on what barbecue means. Jack Stack Dresses It Up White linen […]
A large group in Boston for a trade show visits a local restaurant for dinner. Clients, customers and vendors all savor a respite from the day’s scheduled events with a dinner of shared stories, networking potential and a relaxed drink or three. The waiter overhears a gentleman at the table commenting on a particular wine […]
The first thing that comes to mind when considering data’s role within social marketing is Web analytics. Social marketing, as a new marketing term that has evolved during the past decade, can be defined as “communication opportunities between consumers and businesses that use the Internet as a platform.” As all this communication is taking place […]
As I began writing this column, I was immediately struck by one of the words in the deck. Using “from” suggests fitting new marketing data into an existing process integration after new initiatives are introduced, while the word “with” requires a different approach altogether, indicating a process that considers the data before the initiative is […]
Why won’t customers cooperate and just do what we ask? In today’s marketing climate—with so many choices, technological devices and brand messages bombarding the senses—it’s more difficult than ever to get customers to do anything, let alone what you want them to do. In this new marketing climate, customers are savvy. If the call-to-action isn’t […]
AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the continued relevance of print catalogs in providing a “call to action” in this digital age. Direct marketing is older than our country itself; Benjamin Franklin published “a scientific catalog, complete with a guarantee,” Brayfield says. Many thought […]
