Getting Personal with Your Customers
How making a personal human connection with the people who buy from you can make all the difference.
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5 Copywriting Tips From a Writer on The Simpsons
If you’ve ever met me, chances are I’ve worked a “Simpsons” reference into the conversation. If you know me, chances are you’re sick of the number of “Simpsons” references I’ve worked into every conversation. No television show in history has had such a profound influence on my life. It both reflected and shaped my philosophy, […]
STORIES: As told by REI, Dollar Shave Club and Guinness
Chris Hayes EVP, Brand Strategy When I meet someone for the first time, I’m often asked what I do for a living or what does my company do. The simple answer is that I work for a marketing agency and we help companies sell their products. But I always like to add that the ‘how’ […]
Location. Location. Location.
Where does your brand story take place? When people think of your brand, do they think of a specific location? Is your brand linked to the mountains or the beach? Maybe your brand is associated with a certain city or region. It’s not critical that a brand be connected to a place, but if it […]
Knowledge-Based Creative
Part 5: Left-Brain Creative Creative and analytics teams are drastically different disciplines, driven by different personalities and workflows, which means that merging them takes purposeful planning. The timeline is the first big challenge. The creative team looks ahead, creating new campaigns to be launched in the future while analytics teams review the past, examining what […]
Knowledge-Based Creative
Part 4: The Physics of Creative What if I told you it’s possible to increase response by 5% or more? Sometimes returning to the proven foundations of effective catalog design can make that happen. Yes, the role of the catalog has changed over the last 10 years – dramatically. But what hasn’t changed is the […]
Knowledge-Based Creative
Part 3: Personalize Your Catalog Covers Big data. Net Promoter Scores. Customer Models. There is a lot of information out there. And if we’re doing our jobs correctly, we’re referencing multiple audience indicators to inform our marketing every step of the way. Especially with digital. We can react quickly to customer behavior; turn on a […]
Knowledge-Based Creative
Part 2: All Research is Creative Chris Hayes EVP, Brand Strategy Agencies and clients agree that research-driven customer insights play an important role in the development of effective marketing and creative campaigns. At the same time, I’ll bet relatively few think of research as a creative process or discipline. The fact is, all research is […]
Knowledge-Based Creative
Part 1: 3 COPYWRITING FORMULAS I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and […]