Why do you think so many digitally native brands are suddenly discovering print? Print is still the best ‘proactive’ method of getting your message in front of people. Studies show it’s far more memorable than a digital message read on a screen – people remember things far better when they’ve held it in their hands – there’s something special about it.
But you don’t have to choose between digital or print – when used together, they drive people to your website, to your retail store, and help drive better response.
Tags: #PowerOfPrint, advertising, branding, Brent Niemuth, Digital Champion, Print is a Digital Champion, Print Marketing