Oh no, not ANOTHER piece about print marketing! But wait, this one’s not sponsored by a printer or a paper company, it’s a DBSA, (digital brand service announcement!) We keep hearing about the resurgence of print because it has become an important tool, aiding in the growth of digital brands. Oxymoron? Not quite. You have… Continue reading Digital brand alert!
Tag: Print Marketing
Print is a Digital Champion
Why do you think so many digitally native brands are suddenly discovering print? Print is still the best ‘proactive’ method of getting your message in front of people. Studies show it’s far more memorable than a digital message read on a screen – people remember things far better when they’ve held it in their hands… Continue reading Print is a Digital Champion
WHAT IS THIS COOL NEW TECHNOLOGY CALLED “PRINT?”
Take a quick look at a video clip from a session at the recent NEMOA conference in Boston. I was asked to weigh in on my thoughts on print. This was my response…