Yes, mailing a catalog can be a powerful advertising tool. However, we realize its role has changed over the last several years. A successful catalog should DISRUPT your customer’s lives and get noticed. Once inside your catalog, it must DELIGHT with relevant products and stories that matter and finally, and most important, it must have… Continue reading Why Mail A Catalog? The Stats.
Tag: direct marketing
Customer Experience… The Competitive Advantage
There’s an old saying in marketing, “Happy customers tell three friends. Unhappy customers tell ten.” These days, with the ease of sharing on social media, those numbers are probably an understatement. The fact is the customer experience is arguably the most critical element of a brand’s success. According to a McKinsey study, 70% of buying… Continue reading Customer Experience… The Competitive Advantage
Victoria’s Secret Kills its Catalog. Does This Mean Print is Dead?
I won’t keep you in suspense: print is alive and well. Back in the day, when investing marketing dollars, it was easy to draw a line between mailing catalogs (the only direct marketing investment at the time), the value of acquiring a customer and the bank statements that arrived months later. This news from Victoria’s… Continue reading Victoria’s Secret Kills its Catalog. Does This Mean Print is Dead?
Honey, Can You Pick Up Some Milk On Your Way Home?
Adding Human Behavior to Traditional RFM Models
Direct marketers are shoppers too. We can learn a lot just from observing ourselves as we make purchasing decisions, appending human behavior to our traditional RFM segmentation.
This Just In: NPR “Discovers” A/B Testing
An examination of classic A/B testing, a regular diet for all of us direct marketers, made it to NPR’s Morning Edition last week under the guise of a “real world field experiment” conducted by two economists. I guess direct marketing must then be considered unreal and out in left field? The story explored these economists’… Continue reading This Just In: NPR “Discovers” A/B Testing
J.Schmid Offers the Smartest Contact Plan Yet
A New Era for Customer Retention & Acquisition The age of advanced integration of the online and offline channels is now a reality. J.Schmid has added a powerful new tool to its arsenal that can collect web browsing data, score that intelligence and use it to add value to existing customers as well as acquire… Continue reading J.Schmid Offers the Smartest Contact Plan Yet
Direct Marketing Q & A with Lois Brayfield
Originally published in February 2014 on the LogMyCalls blog; Interview by McKay Allen. Tell us a little bit about J.Schmid, your role there, and the type of companies you work with. J.Schmid is a boutique direct marketing agency that specializes in Omni channel strategies. For over 30 years we’ve been helping our clients embrace growth… Continue reading Direct Marketing Q & A with Lois Brayfield