Oh my. I just read an article about the future of search marketing called “What Amazon Echo and Google Home mean for online retailers.” The next thing I see is a UPS package on my doorstep with “voice shopping with Alexa and Echo” printed right above “Prime” on the packing tape that seals the box.… Continue reading “Alexa, can you help me work smarter?”
Tag: digital marketing
2 Minutes to Better Brand Videos
People spend a lot of time (like, millions of hours) watching videos on the internet. And with so many videos out there, it’s important to do them right. Art Director Chris Yankey sits down to talk about the significance of utilizing video for marketing as a powerful medium for your brand. Need more video pointers?… Continue reading 2 Minutes to Better Brand Videos
STOP with the Buzzwords, Already
In early 2017, IKEA launched a catalog with the cover tagline, “Designed for people, not consumers.” And it continued on the inside cover: “Everything we do is driven by the needs and dreams of real people. … We make products and solutions with someone in mind.” Their message resonated with me. During the almost 10… Continue reading STOP with the Buzzwords, Already
Playing for Keeps in the Digital Space
We live in a world of instant gratification – one-click shopping and information at our fingertips via a quick search. Digital marketing is on a similar evolutionary path – nothing can beat digital in terms of its ability to respond quickly to an action on behalf of the consumer. Between SEO, SEM and email automation,… Continue reading Playing for Keeps in the Digital Space