PART 7 : PURPOSE The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Chris Hayes EVP, Brand Strategy We all have our… Continue reading CAMPAIGN BUILDING BLOCKS
Tag: campaigns
CAMPAIGN BUILDING BLOCKS
PART 6 : KILLER CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. We’ve spent the last several weeks bringing you… Continue reading CAMPAIGN BUILDING BLOCKS
CAMPAIGN BUILDING BLOCKS
PART 5 : #CAMPAIGN CHEATSHEET The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. As brands jump on the hashtag brand-wagon, one… Continue reading CAMPAIGN BUILDING BLOCKS
CAMPAIGN BUILDING BLOCKS
PART 4 : THE BIG IDEA The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Why are marketing campaigns so effective? What… Continue reading CAMPAIGN BUILDING BLOCKS
CAMPAIGN BUILDING BLOCKS
PART 3 : B2B SUCCESS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. When we first think of brand campaigns, what… Continue reading CAMPAIGN BUILDING BLOCKS
CAMPAIGN BUILDING BLOCKS
PART 2 : COORDINATE YOUR CAMPAIGN The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Crafting memorable creative that will compel… Continue reading CAMPAIGN BUILDING BLOCKS
REI & Me: A Customer Reactivation Story
About 10 years ago, REI made me so stinking mad that I swore I’d never grace their check-out again. A brand-advocate no more, I huffed my outraged “customer-no-service” story to everyone that cared to listen. Their offense? They made me pay for return shipping on a few items that didn’t fit. And worse, because I… Continue reading REI & Me: A Customer Reactivation Story
DOES YOUR BRAND CARE?
Does your brand stand for something? Is it more than just products and services? Does your brand have a cause greater than commerce? More and more, brands are aligning themselves with charitable causes. And customers are taking notice. Last year, Ad Age published a study by the research firm Toluna about the impact of brands… Continue reading DOES YOUR BRAND CARE?
You Can’t Make a Viral Video
Whew. Glad I got that off my chest. You see, it’s 2016. By now, almost every brand is aware of viral videos, and like so many other things, marketers are trying to ruin them. In short, there is no formula for creating “viral” content. Are there certain elements that a lot of viral content contains?… Continue reading You Can’t Make a Viral Video