While traveling in Salzburg, Austria, our president, Brent Niemuth, stood in front of the Mozart statue. Horses trotting by, the castle looming above, and an observation:
When you think of Salzburg, a few things instantly come to mind: Mozart. The fortress. The Sound of Music. Clear, simple, unmistakable associations.
Your brand works the same way.
People carry around two or three things they immediately associate with you. The question is: Are they the right things? Do they reflect who you are today, and where you want to go tomorrow?
If you’re not sure, you’re not alone. Most brands don’t take the time to define (or refine) their associations. But clarity is a competitive advantage. Emotion drives action. And brands that feel human and focused win.
If you’d like help uncovering or reshaping what people think of when they think of your brand, that’s what we do at J.Schmid.
Let’s make your brand unforgettable.
Tags: advertising, brand experience, Brand Storytelling, branding, Branding Agency