Our very own Lois Brayfield is among those chosen to help guide The Council for Print in the Digital Age. This council, which includes senior executives from AmEx, Liberty Mutual and Japs Olson, was created by the DMA to lead the conversation around print’s ever-changing role in the data-driven marketing landscape. The council is actively building out plans for a 2018 slate of programming to engage marketers and share industry best practices.
Data and Marketing Association (DMA) announced the establishment of a new member-led group – The Council for Print in the Digital Age. The mission of the council is to advocate and educate for the evolution and leveraging of print and direct mail as key drivers of effective performance based marketing.
Leading the launch of the new council is DMA’s General Counsel Senny Boone and SVP of Membership Engagement & Sales Ian Parmiter, along with the following key DMA members and industry leaders:
- Debbie Roth – VP-Sales & Marketing, Japs-Olson Company
- Lois Brayfield – Owner & CEO, J. Schmid
- Debora Haskel – VP Marketing & Corporate Communications, IWCO Direct
- Adrian White Slagle – VP, Marketing & Supporter Experience, Operation Smile
- Mary Hennen – Chief Marketing Officer / VP Marketing & E-Commerce, The Tile Shop
- Jon Affatato – Director, Acquisition Direct Mail, AMEX
- Jaclyn Epstein – Director, Acquisition Marketing, Liberty Mutual
- Denis McSweeney – Director, Direct Mail Channel – Digital Strategy & Membership, AARP
“Print and direct mail have always been a key part of successful integrated marketing and fundraising campaigns,” said Senny Boone, DMA’s General Counsel and Executive Director of the DMA Nonprofit Federation. “The purpose of the Council is to promote creativity and effectiveness through these methods in innovative marketing campaigns as members look to the DMA for strategies and examples and advocacy.”
“Fueled by data-driven advances, direct mail marketing has become much more innovative and integrated with digital marketing,” said Ian Parmiter, DMA’s SVP of Membership Engagement & Sales. “Direct mail delivers outstanding return on investment for marketers across industry segments, and we look forward to creating educational resources as well as sharing industry-leading strategies and tactics with our members.”
The council is actively building out plans for a 2018 slate of programming to engage marketers and share industry best practices. At DMA’s &THEN, the premier global data and marketing event (Las Vegas, October 7-9), a full track of programming titled Print Innovation, Digital Integration has been planned to spotlight innovative strategies for driving customer connections through print marketing as part of an omnichannel engagement strategy. Current sessions include:
- Amplifying Print in the Digital Age – A panel of cross-sector industry leaders will share how they leverage print and direct mail in our digital age across multiple marketing platforms.
- The Power of Disruptive Creative – J.Schmid CEO Lois Brayfield will detail the five basic human truths that will change the way you think about your messaging and the three components of disruptive creative.
The Council looks forward to launching new initiatives aimed at providing significant value and benefits to DMA members in 2018 and beyond. Additional plans for whitepapers, webinars and roundtable events will be announced in the coming months.
Tags: data and marketing association, DMA Council, industry news, Lois Brayfield, Print in the Digital Age