Lois Brayfield gives you the basics of a brand campaign, and what it can do for your direct marketing efforts. Find out how a brand campaign can serve as a beacon for your customers, create engagement and advocacy when used to guide your multichannel marketing strategy.
Tags: Brand Campaign, Lois Brayfield, Multichannel Marketing Strategy Author 68 Articles
Lois Brayfield
Lois is a brilliant strategist, and a constant source of inspiration to her staff to be fearless and think big. When she's not working, you can find her fly-fishing in Montana or on the beach in the US Virgin Islands.