Chris Hayes EVP, Brand Strategy Google the word “Millennial” and you’ll likely see a collection of contradictory articles. For instance in the same month late last year CNBC wrote “Millennials to Blame for a Sluggish Economy” while MarketWatch wrote “We Need to Thank Millennials for a Booming Economy.” OK… we get it. Millennials, the folks […]
American cheese Bars of soap Applebee’s Top sheets Mayonnaise Straws CDs Shopping malls Network TV Gillette razors Phone conversations Hooters Diamonds Napkins What do all of these things have in common? According to various media reports over the past few years, they’re all being killed by Millennials. The audacity! The gall! How could this generation […]
Five Things Direct Marketers Should Be Doing in the Experiential Economy YOLO (You Only Live Once) and FOMO (Fear of Missing Out) are phrases often associated with Millennials. They suggest that you should enjoy life and take risks because there may not be another opportunity. Both reflect a key insight for today’s marketers: For Millennials, […]
I think Millennials get a bad rap. Apparently, they’re to blame for everything. They’re lazy and privileged and don’t want to work hard. I’ve heard a number of people complain that they just don’t get this generation. I have to disagree. Are Millennials perfect? Nope. But neither were the generations that preceded them. I’m basing […]
By now, you’ve figured out that you want – and need – to start reaching a younger audience. But how do you accomplish that in a catalog? Well, as a Millennial who happens to write catalog copy for a living, I’ll tell ya. Direct mail has always grabbed my attention more than the hundreds of […]
