This week at J.Schmid, we’re working on an important fax blast for one of our clients. You read that right. A fax blast. Single page. 8.5 x 11. All black type to avoid pricey color printouts on the customers’ end. Promoting a big discount on one of their best-selling items to a group of non-responders. […]
Critiquing a catalog can be overwhelming. Maybe you’re so close to your brand that it’s hard to maintain objectivity. Maybe your focus is merchandise, so product presentation is most important to you. Maybe you’re not a Creative Director, so reviewing work is intimidating. (We can’t all be Creative Directors.) (I’m not a Creative Director.) There […]
Let’s face it, there is so much a postcard can’t do for you. It can’t show the depth and breadth of your product. It can’t create a shopping or browsing experience. And it won’t make your morning coffee. But a postcard is still a mighty marketing tool that you should consider adding to your marketing […]
Think Different. Just Do It. Because you’re worth it. Each of these slogans are just as brilliant now as they were when they first arrived on the scene. One of the many reasons they have stood the test of time is because they are aspirational, but still relevant to each and every one of us. […]
As 2018 came to a close and I archived my work for the year, it quickly registered that more B2B catalog pages moved across my desk last year than B2C catalog pages. A lot more. Catalogs play a critical role in B2B marketing in all the same ways they work in any consumer marketing mix. […]
Schedule maven. Traffic cop. Budget keeper. Back in the day, these were interchangeable terms for account executives. And indeed, these responsibilities are still a part of an account exec’s role. But today, these unsung heroes are so much more to your business. They are expert marketing generalists, with access to the agency specialists (creative team, […]
Want to spice up your marketing message? Just look to the Bible. Wait. What? #WhatIsSheTalkingAbout? I’m talking about the seven deadly sins, friends. Those transgressions which are fatal to spiritual progress. I know. Heavy stuff. But if you take a few steps back, squint a little bit, turn your head sideways ever so slightly and […]
(No, not you. Your catalog!) If you haven’t heard, the United States Postal Service has increased the piece rate weight limit for catalog mailings. As of January 22, 2017, your catalog can qualify for the Flat-Size Marketing Mail postal piece rate if it weighs 4.0 ounces or less (up from the long-reigning 3.3 ounces). With […]
