• marketing

In Brand Storytelling, Branding, Matthew Fey
26 Jun '13

Marketing Matters: The Experience Factor

June 26, 2013 / June 26, 2013 /

A large group in Boston for a trade show visits a local restaurant for dinner. Clients, customers and vendors all savor a respite from the day’s scheduled events with a dinner of shared stories, networking potential and a relaxed drink or three. The waiter overhears a gentleman at the table commenting on a particular wine […]

In Cross-channel, Data Driven Marketing, Geoff Wolf, Marketing Teams, Strategy
01 Nov '12

Behind the Curtain: A look at the people and departments responsible for marketing data

November 1, 2012 / November 1, 2012 /

Over the past season, we have been looking at many data-driven elements, including the data itself and the processes that are involved in analysis and reporting. However, a simple, often-overlooked, but key part of the whole process is the people who work with the data. Different people are involved across so many parts of the […]