Ads from the Outside

In the quiet, quaint, dry-until-a-year-ago town of Ephraim, Wisconsin, there is a soup bar called Czarnuszka Soup. A recent ad mentions that the restaurant seats 11, but having been there, I think 11 is a stretch. Weekly, the owner (Paul Wanish) publishes ads that would never be approved by anyone in advertising, ever. But as […]

Looking Ahead…

2017 is just around the corner so we thought it would be interesting to reach out to our clients to see what’s on their mind for the coming year. First, the good news… there’s a general feeling of optimism among the clients we spoke to. Arguably, the economy was one of the biggest issues in […]

I think, therefore I brand…

I recently came across an interesting study that looks at the power of brand from a little different angle. Anyone reading this is probably familiar with the concept of the placebo effect. The subject of countless articles, it was first defined over 60 years ago. It identified the important role that perception plays in physical […]

Sustainability: A Deeper Dive

Case Study: Seventh Generation When it comes to household goods, specifically those in the cleaning, paper, and personal care product lines, I’m not sure if there is a better example of sustainability in practice than Seventh Generation. From the company name to their product ingredients, down to the containers their soaps and cleaners arrive in, […]

Sustainability: A Deeper Dive

Case Study: Patagonia While some companies incorporate sustainability practically into sourcing and shipping and others focus on the empirical side of things through product ingredients and consumer honesty, there is a third segment whose very brand essence relies on their inherent relationship to ethical consumerism and their perceived identity in the marketplace. Standing atop the […]