We’ve all seen the sign on the marquee of some local watering hold. “Coldest beer in town,” it proclaims. Marketing at its most basic. But how do we know it’s really the coldest? There are other bars in town. Surely they have cold beer as well. Maybe even colder. NO! The sign says otherwise. For […]
Oh no, not ANOTHER piece about print marketing! But wait, this one’s not sponsored by a printer or a paper company, it’s a DBSA, (digital brand service announcement!) We keep hearing about the resurgence of print because it has become an important tool, aiding in the growth of digital brands. Oxymoron? Not quite. You have […]
What do Oreos, Mountain Dew, Shake Shack and Mack Weldon have in common? No, they’re not items from my Amazon wish list. Not all of them anyway. These are five brands that have tapped into the zeitgeist and attached themselves to the pop culture phenomenon that is the final season of HBO’s Game of Thrones. […]
As 2018 came to a close and I archived my work for the year, it quickly registered that more B2B catalog pages moved across my desk last year than B2C catalog pages. A lot more. Catalogs play a critical role in B2B marketing in all the same ways they work in any consumer marketing mix. […]
T’was two weeks before Christmas, and all through the night The CMO was thinking “What can we do better? What are we doing right?” A Chief Marketing Officer (CMO) is the person who sits up at night worrying about the customer journey and brand messaging – especially in the weeks leading up to Christmas. The […]
It occurred to me the other day while I was noodling email subject lines (trying to eke out another 1 or 2% increase in open rate) that even if I was successful, it would only lead to a fraction of a percent of click-through improvement. We tend to call email marketing “consumer direct,” but really, […]
Millennial Schmillennial! Why is everyone rushing to grab this elusive customer group when we are about to experience the largest wave of spending power to ever hit the market? I’m talking about the aging Baby Boomers who have become empty nesters, are retiring and are more mobile than ever. Consider the silver lining: There are […]
Serious car accidents spiked by 17% the Monday after the switch to Daylight Saving Time, proving that even a one-hour change can be painful and risky. How dangerous is change within our marketing world? Well, it’s actually life-threatening to our marketing programs. But we can’t stop change itself, so we must learn to adapt. The biggest […]
Want to spice up your marketing message? Just look to the Bible. Wait. What? #WhatIsSheTalkingAbout? I’m talking about the seven deadly sins, friends. Those transgressions which are fatal to spiritual progress. I know. Heavy stuff. But if you take a few steps back, squint a little bit, turn your head sideways ever so slightly and […]
