I won’t keep you in suspense: print is alive and well. Back in the day, when investing marketing dollars, it was easy to draw a line between mailing catalogs (the only direct marketing investment at the time), the value of acquiring a customer and the bank statements that arrived months later. This news from Victoria’s […]
The world of marketing has exploded with opportunities to capture the heart of both customers and prospects alike. Whether it’s online or offline, marketers bombard consumers with a cacophony of messages that overload the senses and create confusion. Therefore, it’s more important than ever to present a simple, compelling directive to guide prospects to a […]
Good news! According to new research published by McKinsey & Company, consumers are feeling better about their financial situation than they did throughout the 2008-2012 recession. And yet, there’s bad news: consumer morale remains challenged, and consumers continue to look for ways to save money. With so many options at their fingertips, consumers have the […]
When several of my clients begin asking the same question within weeks of each other, I take notice. Lately, I’ve heard several variations of something like this. “How do I retain my aging customers and begin attracting a younger market?” When I dig a little deeper, the driving force behind the question is really about […]
Join Lois Brayfield for this fast and thought provoking Pub Talk which starts with how catalog have evolved from a simple sales tool into something that can create an emotional connection, elevate a brand and still make a sale. Lois explains why the catalog is not only very much alive, it is still one of the most […]
Join Lois Brayfield to learn what a brand campaign can do for your multichannel marketing efforts to create customer engagement and advocacy. Hosted by McKay Allen, LogMyCalls.com Presented by Lois Brayfield, J.Schmid CEO Note: What follows is a quick synopsis of the webinar. However, make sure to watch the video for in-depth explanations of the […]
Lois Brayfield gives you the basics of a brand campaign, and what it can do for your direct marketing efforts. Find out how a brand campaign can serve as a beacon for your customers, create engagement and advocacy when used to guide your multichannel marketing strategy. Watch Now >>
Originally published in February 2014 on the LogMyCalls blog; Interview by McKay Allen. Tell us a little bit about J.Schmid, your role there, and the type of companies you work with. J.Schmid is a boutique direct marketing agency that specializes in Omni channel strategies. For over 30 years we’ve been helping our clients embrace growth […]
See you in Boston! Where will you be March 12-14? If you’re feeling stumped by the omnichannel circus, make plans to attend NEMOA in Boston. Lois Brayfield (CEO) is moderating Xpress Talks and Brent Niemuth (President) will be a guest speaker on the “Meet the Experts” panel. See you there! http://bit.ly/1nljvyH
