• Gen Z

In Branding, Chris Hayes, Strategy
10 Jul '19

So, What About This Gen Z?

July 10, 2019 / July 10, 2019 /

Chris Hayes EVP, Brand Strategy Generation Z, the newest demographic cohort, composed of Americans born between 1997 to 2012, is on track to be the largest, most ethnically diverse, best educated and most financially powerful generation ever. And though research on this emerging group is still in the early stages, some interesting shopping trends are […]