• embracing change

In Branding, Catalog Marketing, Data Driven Marketing, Geoff Wolf, Marketing Teams, Strategy
27 Mar '18

Change is Dangerous. And You Must Do It.

March 27, 2018 / March 27, 2018 /

Serious car accidents spiked by 17% the Monday after the switch to Daylight Saving Time, proving that even a one-hour change can be painful and risky. How dangerous is change within our marketing world? Well, it’s actually life-threatening to our marketing programs. But we can’t stop change itself, so we must learn to adapt. The biggest […]

In Branding, Creative, Neal Schuler, Strategy
26 Feb '18

Moves Like Jagger

February 26, 2018 / February 26, 2018 /

Seriously, learn to direct your creative efforts like a rock star. Mick Jagger knows about the creative process. He’s done well by anyone’s standards. In terms of money and accolades, he’s got those covered. I recently read his net worth is $360 million. He was knighted by Queen Elizabeth II in 2002, and today, he […]