Is Your Brand Amazon Proof?

Anybody who shops on Amazon has probably had the experience where the price of the item you just put in your cart changes while it sits there. With the recent announcement that Amazon intends to buy Whole Foods, I started wondering about this and found that the explanation is pretty interesting. “List price” has been […]

The Future of Brick-and-Mortar in the Millennial Age

Much has been written about the demise of America’s brick-and-mortar retail institutions due to the expansion of e-commerce and mobile technology. With slowing population growth, the future of retail sales will depend largely on increased individual spending, much of which will come from the demographic cohort known as Millennials. Some relevant facts about this group: […]

Selling + Storytelling: 3 Sites That Get It Right

You only need to do two things to have a great website. 1). Make shopping your website as intuitive and simple as possible. 2) Tell the story of your brand and your unique selling proposition, without interfering with the above. Simple, right? Riiiiiiiiiiiight… In search of that elusive combination, I found three eCommerce websites that tell their story […]