Receiving the Amazon catalog in the mail seemed like an industry event. The biggest online retailer in the world mailing a catalog? For many of us that grew up in the catalog world, we felt vindicated; print is powerful. But with all the muscle in the world, how do you think their catalog stacked […]
PART 8 : POCKET CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. We’ve all seen people go crazy for tiny […]
Oh no, not a post about embracing change! Okay, don’t freak out, we’re just talking here. I’d like to share five useful tips to help you stay nimble and relevant… like marketing yoga! I don’t know about you, but things feel like they’re moving faster than ever. Technology, especially. Maybe it’s always felt that way, […]
Anybody who shops on Amazon has probably had the experience where the price of the item you just put in your cart changes while it sits there. With the recent announcement that Amazon intends to buy Whole Foods, I started wondering about this and found that the explanation is pretty interesting. “List price” has been […]
This morning I mentioned to my wife Janet that I was writing a post for our blog. She said, “You know, today is the summer solstice, a beautiful, long summer day. Time to kick back and enjoy the peak of the season. Take a break, relax… put an umbrella in your drink! You should write […]
To truly stand out in today’s marketplace, you must do more than offer a product or service. You must create an experience, one that will resonate with customers. Don’t just serve, impress. Don’t just deliver, elevate. Make their time interacting with you something they cannot forget. What can your brand do to craft an experience […]
We’re excited to announce the creation of a sister agency that will focus exclusively on branding. We’re calling this new group Bonfire5. Essentially, we’re taking everything that clients loved about our proprietary BrandQuest process and serving it up to companies outside of our usual direct marketing and catalog sandbox. This specialty branding group will be […]
There’s a conspiracy underway in the catalog business. It’s happening right under our noses. You know what I’m talking about, copy kidnappers! Someone has been rounding up copywriters and turning them into CONTENT EDITORS! “Invasion of the Body Snatchers” comes to mind. You know, the “snatched people” attend to their daily tasks, but they really […]
I often get asked if there is ONE thing that a company can do to improve their brand, what would it be? That’s easy. Improve your culture. I’ve had the opportunity to walk into hundreds of companies over the years, peek behind the curtain and see what makes them tick. What I notice right away […]
