What Really Wins Brand Loyalty? Insights to Keep Customers Coming Back In our latest Burning Questions study, we asked 500 consumers: “What’s one product or brand you keep coming back to, even when you have other options? Why does it win your loyalty?” We found that four things rose to the top: Consistency. Taste. Value. […]
Download the full report (PDF 1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2025, to September 30, 2025. September 2025: Conversion Gains Amid Soft Traffic September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in […]
Connection Is How Brands Move Forward When times get tough for businesses, marketing is often the first thing on the chopping block. Budgets get slashed. Campaigns get delayed. Creative teams get told to “do more with less.” But here’s the hard truth: you can’t cut your way to connection. And if you’re trying to build […]
Consumer Reactions to Review Sites In our latest Burning Questions study, we asked 250 consumers: “Which consumer review sources are you most likely to trust?” Many gave multiple sources a nod, while others told us they only trusted reviews that are not sponsored. We found that most consumers no longer take reviews at face value. […]
Download the full report (PDF 1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2025, to August 31, 2025. August 2025: Consumer Spending Holds Strong as Retailers Eye Fall Promotions Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by […]
Consumer Reactions to AI in Branding In our latest Burning Questions study, we asked 250 consumers: “When you hear that a brand uses AI to create content, what’s your gut reaction?” The answers were split—35% felt neutral, 34% leaned negative, and only about 30% were positive or conditionally positive. Concerns centered on authenticity and creativity, […]
Download the full report (PDF 2 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range July 1, 2025, to July 31, 2025. July 2025: Strong Engagement Meets Selective Spending Consumer engagement remained strong throughout July, driven by retail events such as Prime Day, the Fourth of July, and […]
