Why Touch Is the Heartbeat of Modern Brand Experience Yes, “RoT” can actually be a good thing. It stands for Return of Touch, a cultural shift highlighted in The Return of Touch: Consumer Engagement Has an Omnichannel Revival, a study by Quad and The Harris Poll. As consumers grow weary of living life behind a […]
What Really Wins Brand Loyalty? Insights to Keep Customers Coming Back In our latest Burning Questions study, we asked 500 consumers: “What’s one product or brand you keep coming back to, even when you have other options? Why does it win your loyalty?” We found that four things rose to the top: Consistency. Taste. Value. […]
Download the full report (PDF 1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range September 1, 2025, to September 30, 2025. September 2025: Conversion Gains Amid Soft Traffic September began with strong momentum for many retailers, buoyed by Labor Day weekend promotions. However, performance tapered off in […]
Connection Is How Brands Move Forward When times get tough for businesses, marketing is often the first thing on the chopping block. Budgets get slashed. Campaigns get delayed. Creative teams get told to “do more with less.” But here’s the hard truth: you can’t cut your way to connection. And if you’re trying to build […]
Consumer Reactions to Review Sites In our latest Burning Questions study, we asked 250 consumers: “Which consumer review sources are you most likely to trust?” Many gave multiple sources a nod, while others told us they only trusted reviews that are not sponsored. We found that most consumers no longer take reviews at face value. […]
Download the full report (PDF 1 MB) We compiled these trends from over 100 brands, comparing year-over-year data for the date range August 1, 2025, to August 31, 2025. August 2025: Consumer Spending Holds Strong as Retailers Eye Fall Promotions Retailers are closing out Q3 and entering the fall season with cautious optimism, buoyed by […]
