Omnichannel Marketing Part 2: Why You Should Do It Chances are, you’re currently trying to reach your audience in a variety of ways. Maybe digital ads, search, social media, catalog, direct mail and your retail environment. What if you could tie all those efforts together with a single creative concept—a “Big Idea” that unifies all of […]
Customer Loyalty Part 10: A Customer Reactivation Story About 10 years ago, REI made me so stinking mad that I swore I’d never grace their check-out again. A brand-advocate no more, I huffed my outraged “customer-no-service” story to everyone that cared to listen. Their offense? They made me pay for return shipping on a few […]
Customer Loyalty Part 7: Post Purchase “Consumers state that the post-purchase journey is the most emotional part of their customer experience, with 63% invested in the shipping, delivery and fulfillment process.” YouGov customer survey Get it Right, Drive the Next Order So many businesses don’t do nearly enough to greet a customer warmly, and give […]
PART 6 : KILLER CAMPAIGNS The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. We’ve spent the last several weeks bringing you […]
About 10 years ago, REI made me so stinking mad that I swore I’d never grace their check-out again. A brand-advocate no more, I huffed my outraged “customer-no-service” story to everyone that cared to listen. Their offense? They made me pay for return shipping on a few items that didn’t fit. And worse, because I […]
You might not realize this, but I have a lot in common with Elon Musk. Yes, the billionaire Tesla mogul and I share several things that might surprise you, including: 1. Fascination with space, and Mars in particular. Like Musk, I want to die on the red planet. Unlike Musk, I’d be fine if it […]
Well, it’s a new year and, according to the experts, retail in 2019 will be driven by new technologies and evolving consumer attitudes and preferences as buyer demographics continue to skew younger. It’s both new AND old news, in that we hear some version of this every year. However, that’s because it’s true. Marketers who […]
T’was two weeks before Christmas, and all through the night The CMO was thinking “What can we do better? What are we doing right?” A Chief Marketing Officer (CMO) is the person who sits up at night worrying about the customer journey and brand messaging – especially in the weeks leading up to Christmas. The […]
A tornado of data can be tamed to inform your storytelling and drive more sales for your brand. Follow the customer’s road, pull back the black curtain and leverage the magic of data-informed storytelling. This kind of storytelling requires the storyline AND the details to be authentic and relevant to your audience. But this can […]
