• copywriting tips

In Copywriting, Creative, Matthew Fey, Strategy
24 May '21

5 Copywriting Tips From a Writer on The Simpsons

May 24, 2021 / May 24, 2021 /

If you’ve ever met me, chances are I’ve worked a “Simpsons” reference into the conversation. If you know me, chances are you’re sick of the number of “Simpsons” references I’ve worked into every conversation. No television show in history has had such a profound influence on my life. It both reflected and shaped my philosophy, […]

In Branding, Copywriting, Creative, Kelsey Finley, Strategy
10 Mar '21

Knowledge-Based Creative

March 10, 2021 / March 10, 2021 /

Part 1: 3 COPYWRITING FORMULAS I know. “Copywriting” and “formulas” sound like they don’t even belong in the same sentence, let alone the same concept. As someone who used to enjoy English class and all but cry their way through chemistry, I fully support words and numbers playing in separate sandboxes. But in marketing and […]