Webinar: Creating a call-to-action that matters

In this webinar, J.Schmid CEO Lois Brayfield discusses how brands can get prospects to take action. Rather than focusing on arrogant ‘Follow us’ and ‘Like us’ strategies, Lois outlines how companies can create powerful calls to action and turn prospects into customers. Specifically, this webinar covers: • How to quickly connect with your audience • […]

Why print catalogs still provide a “call-to-action” in the digital age

AdNation News interviews Lois Brayfield, President of the direct marketing agency J. Schmid & Assoc. Inc. about the continued relevance of print catalogs in providing a “call to action” in this digital age. Direct marketing is older than our country itself; Benjamin Franklin published “a scientific catalog, complete with a guarantee,” Brayfield says. Many thought […]

The New Era Catalog

Lois was interviewed by Kamil Porembinski of ProofHQ’s Marketing Operations Blog: 1. What are the most common marketing problems that companies ask J. Schimd to solve for them? The most common challenge for our clients is how do their brands not only survive in this new economy but how do they thrive? New thinking is […]

The Simple Math of Branding: How adding and subtracting products and multiplying unique experiences can strengthen your brand

The art of brand building still remains a mystery to many companies. During these tough economic times, business leaders are searching for ways to grow their brands, expand their reach and influence their bottom lines. Retailers need to reach more people with more products, more often. Human nature tells us the best way to grow […]