Part 6: Photography As visual creatures, we are compelled by what we see. Images draw our attention. They hold our interest. They spark our memories, our emotions. They move us to react, and to act. As marketers, we strive for breakthrough creative moments with our audience. We want to make an instant impression and invite […]
PART 1: STORYTELLING I’ve spent the last 35 years of my life doing one thing—thinking of creative ways for brands to get noticed. This includes crafting campaigns that connect emotionally with people, designing experiences online and offline that delight the customer, and telling brand stories that make people want to be a part of something, […]
PART 5 : #CAMPAIGN CHEATSHEET The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. As brands jump on the hashtag brand-wagon, one […]
PART 1 : CONTENT The following article is part of an ongoing series from J.Schmid with the critical elements and insights you need to strategize, execute and launch successful omnichannel campaigns. Watch your email and follow #CampaignBuildingBlocks on social media to keep up with the full story. Any successful campaign, at its core, is about […]
#Campaign CheatSheet As brands jump on the hashtag brand-wagon, one wonders if the effort truly makes a difference to the bottom line. Short answer? Absolutely. But, have some brands experienced major fails at achieving an ROI? Absolutely. Does it take a lot of effort and resources to get it right? Absolutely. Why even bother? Campaigns […]
We’re a direct marketing and creative agency located in Kansas City, right here in the heart of the country. We consider ourselves a ‘hybrid’ agency. We combine the data-driven science of catalogs and direct marketing, and mesh that with the seductive storytelling of advertising and branding. It’s the best of both worlds.
Recent studies in neuroscience have proven that all human beings have certain things in common. Our brains are hardwired to react to certain stimuli in the same way. These “Basic Human Truths” have implications on how to market to people. We’ve compiled a list of FIVE that I’d like to share with you.
Tattoos. Filet-O-Fish sandwiches. Dubstep. Kim Kardashian. CrossFit. What do they all share in common? They’re not for everyone. Why am I telling you this? Because neither is your brand. But before you give up on what likely just came off as a harsh or negative point of view, hear me out. Your brand can’t be […]
People don’t like to be sold to. Too many brands only sell; they only try to convince people to buy, buy, buy. But that’s not what customers want to hear. If you want to connect to people on a more emotional level, tell them your story. Tell them what you stand for, where you came […]
